Did you know that average delivery platforms deduct up to 15% to 25% of your total ticket value? For restaurant owners, this high margin is often the line between healthy profits and breaking even.
1. The Core Issue: Dependency on Third-Party Aggregators
By relying entirely on external delivery networks, you do not just surrender cash—you completely lose access to **customer data**. You cannot identify your recurring visitors, nor can you market new items to them directly.
Key Metric
F&B venues that deployed direct ordering channels (websites/apps) noted an average clean profit boost of **38%** in the initial quarter of direct deployment compared to intermediated aggregates.
2. The Resolution: Direct 0% Commission Channels
Launching your custom web and smartphone menu via **Shofni** allows your guests to browse, order, and pay directly. 100% of that purchase settles straight into your bank account with absolutely zero commissions.
3. Action Steps to Shift Guests to Your Channel
- Direct Promotions: Give 10% off or automatic cashback on their first direct order.
- Smart Loyalty Points: Reward direct purchases with redeemable stamps or credit.
- WhatsApp Ordering: Utilize Restaurant Plus to convert online selections into direct WhatsApp confirmations instantly.
Want your own ordering site?
Start free with no card, and sell direct at 0% commission.